Michaela Okland runs an Instagram page and podcast called “She Rates Dogs”. She came to us asking for merchandise that would encapsulate her brand well and be something more than just influencer merchandise. We chose to include her catchy sayings, have a soft color palette, and have a women’s empowerment tone. 

SheRatesDogs, a platform spotlighting women's challenging dating experiences in a fun and empowering manner, centers on Michaela's popular expressions in the designs. The Angel Collection not only addresses the issue of unsolicited nude images but also emphasizes women's empowerment. This is achieved through a deliberate choice of pastel colors and an angel illustration, creating a soft contrast to the assertive sayings. In the Varsity Collection, Michaela embraces the collegiate trend, featuring the saying "Like Other Girls" to confront the tasteless "compliment" often directed at women, implying they are somehow different or superior.

Michaela Okland runs an Instagram page and podcast called “She Rates Dogs”. She came to us asking for merchandise that would encapsulate her brand well and be something more than just influencer merchandise. We chose to include her catchy sayings, have a soft color palette, and have a women’s empowerment tone. 

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