AXEL WEBBER

MERCH
GRAPHIC DESIGN
ART DIRECTION
ILLUSTRATION
ALL
PROJECT OVERVIEW

Axel Webber is a young influencer who has reached popularity on TikTok, accumulating over 3.4M followers within only a matter of months. He first made headlines by sharing his story of being rejected by Juilliard. Since then, he has been documenting his journey to be an actor, moving to NYC and living in a 95-square-foot studio apartment for the sake of following his dreams, remaining positive every step of the way.

THE DESIGN

With a fast-growing audience, we set out to create a merch collection that would establish his brand and appeal to his community of followers. 70’s retro-inspired overarching theme with each design referencing specific inside jokes and stories shared with his followers. 

MY ROLE

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PROJECT OVERVIEW

Axel Webber is a young influencer who has reached popularity on TikTok, accumulating over 3.4M followers within only a matter of months. He first made headlines by sharing his story of being rejected by Juilliard. Since then, he has been documenting his journey to be an actor, moving to NYC and living in a 95-square-foot studio apartment for the sake of following his dreams, remaining positive every step of the way.

THE DESIGN

With a fast-growing audience, we set out to create a merch collection that would establish his brand and appeal to his community of followers. 70’s retro-inspired overarching theme with each design referencing specific inside jokes and stories shared with his followers. 

SMALLEST APT HEADQUARTERS, NYC.
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PROJECT OVERVIEW

Axel Webber is a young influencer who has reached popularity on TikTok, accumulating over 3.4M followers within only a matter of months. He first made headlines by sharing his story of being rejected by Juilliard. Since then, he has been documenting his journey to be an actor, moving to NYC and living in a 95-square-foot studio apartment for the sake of following his dreams, remaining positive every step of the way.

MY ROLE

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SMALLEST APT HEADQUARTERS, NYC.
THE DESIGN

With a fast-growing audience, we set out to create a merch collection that would establish his brand and appeal to his community of followers. 70’s retro-inspired overarching theme with each design referencing specific inside jokes and stories shared with his followers. 

THE IMPACT

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PROJECT OVERVIEW

Axel Webber is a young influencer who has reached popularity on TikTok, accumulating over 3.4M followers within only a matter of months. He first made headlines by sharing his story of being rejected by Juilliard. Since then, he has been documenting his journey to be an actor, moving to NYC and living in a 95-square-foot studio apartment for the sake of following his dreams, remaining positive every step of the way.

THE DESIGN

With a fast-growing audience, we set out to create a merch collection that would establish his brand and appeal to his community of followers. 70’s retro-inspired overarching theme with each design referencing specific inside jokes and stories shared with his followers. 

SMALLEST APT HEADQUARTERS, NYC.
No items found.
No items found.
PROJECT OVERVIEW

Axel Webber is a young influencer who has reached popularity on TikTok, accumulating over 3.4M followers within only a matter of months. He first made headlines by sharing his story of being rejected by Juilliard. Since then, he has been documenting his journey to be an actor, moving to NYC and living in a 95-square-foot studio apartment for the sake of following his dreams, remaining positive every step of the way.

MY ROLE

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FINDINGS

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THE DESIGN

With a fast-growing audience, we set out to create a merch collection that would establish his brand and appeal to his community of followers. 70’s retro-inspired overarching theme with each design referencing specific inside jokes and stories shared with his followers. 

No items found.
PROJECT OVERVIEW

Axel Webber is a young influencer who has reached popularity on TikTok, accumulating over 3.4M followers within only a matter of months. He first made headlines by sharing his story of being rejected by Juilliard. Since then, he has been documenting his journey to be an actor, moving to NYC and living in a 95-square-foot studio apartment for the sake of following his dreams, remaining positive every step of the way.

SMALLEST APT HEADQUARTERS, NYC.
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ROSS
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KOHL'S
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URBAN OUTFITTERS
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